Case Study: How We Turned This TMS Clinic Into A Local Authority (And Add At Least 5 New Patients Every Month)

Our guaranteed results are conservative estimates derived from past campaign performances. In most cases, you will exceed them.

The guarantee is included in the service agreement, so if we fall short of it at the end of the 3rd month, you can terminate the service and get a full refund for all retainer fees paid up to that point.

You have the option to terminate the agreement and get a full refund for all retainer fees paid up to that point.

In short: Very high. LocalStars beats other marketing strategies because it "pre-sells" your customers.

By the time you receive an inquiry or call, they are already familiar with you, trust you, and are often eager and ready to start treatment with you.

LocalStars works for all high-ticket service businesses, across various industries, no matter where they are based. We recommend it for businesses with a lifetime value of at least $6,000 per customer.

Your content ads will be tailored to your business's branding and message, as well as tastes and preferences of your locale.

Should you opt for the AI avatar option, your audience will come to recognize your face, quickly building trust and confidence on a personal level.

Yes. Before the service commences, and the end of each month, you will have a chance to review the drafts of the content ads planned for the upcoming month.

LocalStars operate on a month-to-month basis. You are free to cancel at any time.

We optimize ad targeting using the following key signals:

• User engagement with video content ads
• Users who perform key conversion actions (e.g. submit contact information, request more information etc.)
• Monthly submission of new intakes from your team

Standard social media ads attempt to interrupt the user's behavior, and convince them to purchase or sign-up for something immediately.

They are highly disruptive, and in recent years, users have developed significant fatigue towards them.

What's more, they force businesses to trade ad spend for leads, making them reliant on paid advertising in the long-run.

In contrast, LocalStars hybrid content ads look like regular social media content. They are designed to be interesting, informative, and enjoyable.

By leveraging behavioral targeting, retargeting, and mass exposure, we focus on building trust and confidence within this defined audience, so that you become the "obvious choice" for them. This is crucial when it comes to high-ticket services.

The easy instructions are included in our onboarding guide. In short, you simply have to read a short 2 minute script in front of your phone camera in a well lit environment. In most cases, you will repeat this process in different rooms or against different backdrops, so we can vary our video content. The entire process should take no longer than 15 minutes.

The AI avatar is an optional (but highly recommended) feature of LocalStars. By putting your face out there, you generate a higher level of trust and confidence with your local market.

If you choose to opt out, we will create your videos with an actor or actress, without your likeliness. Service delivery and guarantees remain the same.

Rest assured, your AI avatar is safely and securely processed and stored by HeyGen, a well-established and SOC 2 compliant American generative AI provider.

Use of your AI avatar is strictly restricted to the purpose of creating video content as part of your LocalStars service. Should you cancel your subscription with us, your AI avatar will be permanently deleted.

Rest assured, your AI avatar is safely and securely processed and stored by HeyGen, a well-established, SOC 2 compliant generative AI provider based in the USA.

No. Our pricing model is fixed and transparent. We realize this may be a significant investment for some clinics, but it is a service for serious businesses, with performance guarantees to ensure a positive ROI.

Great question. By the end of the 3rd month, LocalStars far surpasses conventional marketing methods, including PPC search ads and traditional social media advertising. This is because we are marketing to a warm audience that is already familiar with your clinic, and already has a high degree of trust and familiarity for you.

More importantly, we are targeting qualified audiences that could benefit greatly from TMS therapy, but don’t know that they do yet. These are high-potential customers that most clinics and advertisers are neglecting.

When you become the helpful, trustworthy source of information for their condition and treatment options, you quickly become their 1st choice treatment provider.

No. You pay a one-time setup fee, and from there, your retainer fee and ad spend is clearly defined and fixed. Some of our clients will choose to increase ad spend as time goes on, but any cost changes are thoroughly discussed and agreed upon before they are implemented.

Here is what your staff needs to do on a monthly basis:

• Be ready and prepared to handle an increased number of calls, emails, bookings, and inquiries in general.
• Send a list/spreadsheet containing the basic details of new customers at the end of each month.

Detailed instructions are included with the onboarding guide.

LocalStars does not require any integration with your existing CRM or booking systems. It simply drives engaged and eager customers to your door, week-after-week, in a reliable fashion.

It also makes your sales process easier by “pre-selling” these customers. By the time they pick up the phone to call you, they would already have a high level of trust in your clinic, as well as a degree of knowledge about TMS therapy, saving your team time and effort.

Your onboarding guide is sent immediately after you sign up. The campaigns will be setup and ready to go within 2 weeks, and you will get regular updates throughout the entire process. You can also contact our support team at any time.

LocalStars does not handle inquiries or bookings. Instead, it relies on your existing team to receive and make bookings.

What LocalStars focuses on is driving eager, qualified, and “pre-sold” customers to your clinic. Once again, by the time these customers pick up the phone to call you, they would already have a high level of trust in your clinic, as well as a degree of knowledge about TMS therapy, saving your team time and effort.

LocalStars is a much more reliable, much less risky way of advertising on Meta. Unlike traditional Meta advertising, almost all optimization signals occur “on-platform”, meaning it does not rely on signals from external websites or platforms.

Because we are not chasing clicks, leads, or conversions, we are not subject to the same risks as traditional Meta advertising.

Should you choose to terminate the service, our team will disconnect from your Meta profiles. If you opted for an AI avatar, it will be permanently deleted.

Since LocalStars does not integrate with your clinical practice or CRM, we are 100% compliant with HIPAA, PHIPA, and most major medical regulatory frameworks.

The end-of-month intake spreadsheet excludes all health and payment information. Only basic details like name, date of birth, and contact information are required. This spreadsheet is securely passed onto Meta for processing, and then discarded.

Absolutely. The retainer fee stays fixed, and you can request an increase in monthly ad spend to reach more customers.

Zucc Digital is a young and dynamic digital marketing agency based in Hong Kong, with teams in North America and Europe. We provide full-service digital marketing solutions to small businesses worldwide.

LocalStars represents our most innovative and successful digital marketing offering so far. With a focus on true brand-building and audience cultivation, it is perfect for high-ticket service businesses like TMS clinics.

If you wish to market to a demographic that speaks a different language, we will be happy to accommodate. Content can be tailored and created in a different language, and we can adapt our ad targeting for these demographics.